What Does Alexa Say About Your Store?

The proper utilisation of Alexa in terms of running a business is vital to success. As the use of voice searches on devices like Alexa and Google Assistant rise in popularity, it has become essential for businesses to recognise smart devices from a marketing perspective. Voice search has become a way of life. In 2020, half of all searches were voice searches, through a mobile assistant like Google or Alexa. A voice search survey conducted in 2018 by BrightLocal also found: 58